Who is irx, LLC?
Hi there. My name is Eric Jacobson and I am irx LLC. If you’re reading this, you’ve figured it out – irx LLC isn’t some big firm buckling under its own weight with too many employees. It’s just me. Eric. “Irk.” Yes, you pronounce the name “irx” as “Irk’s.” As in: “Eric’s company.” Irk was a nickname of mine in high school, and, for some reason, the company name stuck. My first venture as irx | productions was website design in the late 90s. I learned a lot in those days – I worked for a few companies, and made the mistake of working for an Internet...
Read MoreDo you need business consulting help?
Every business owner needs to think about and plan for the future. That statement seems to be common sense – every business owner already knows that s/he should have a plan to attain and retain growth, attract new customers, and continue offering excellent products/services. However, the day-to-day grind of business often pulls us away – we have to concentrate on the jobs at hand if we want to have a hope for the future at all. In addition, it might be difficult to know where to begin, especially if you don’t have any previous experience. That’s where irx, LLC comes...
Read MoreGetting the Word Out
Do your customers know about your business’s accomplishments and offerings? How? No matter your industry, your service or product, you should have a communications plan underway at all times. Having a good communications strategy for your business involves both traditional and electronic media, as well as developing good relationships with your local news outlets. How many of the following tools does your business use? Blogs Brochures Electronic Newsletters Fliers Frequent Emails (but not too frequent, mind you) Paper Mailings Press Releases Podcasts (Video or audio-only) Social...
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